Making Music with a Sunburned Bottom

June 28th, 2006

While walking quietly down the beach, I noticed many half-naked, burnt red bodies broiling on the sand. Reminiscent of Cornish game hens, I gazed up at the sky and wondered what McCormick seasonings would go best with SPF 15.

I was soon interrupted by the most painful, ear-piercing screams. Innocently, of course, I tripped over an unsuspecting sun worshipper onto another then fell backwards onto two more. In between apologizing and dodging lifeguards, I realized that the screams were almost musical. Quickly I stood up and, in order, slapped the legs of the remaining broiled chickens. Do Ray Me Fa So? Genius!

After hours of trying unsuccessfully to convince 8 burnt women to lie next to each other and scream in pain on cue, a passerby informed me that I can make the same music in the comfort of my own home. Thanks to DDB Brasil, I now play “Mary had a little lamb” on my La-z-boy in air conditioned Bermuda shorts.

Yes, this is a bit over the top, but it’s a hell of a lot more interesting than saying, “Sundown has created a very unique ad campaign that is well-executed and speaks directly to its target market.” They did, it is and it does. But doesn’t a silly story add so much more entertainment value?

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