JWT and Chuco deliver creative inspiration

July 10th, 2006

JWT and Chuco have released several videos in the realm of advertising and design. It is a unique blending of the real world and the marketing world with more than enough material to get those creative juices flowing again. It is a must see for any marketer, advertiser, designer, and random creative-type.

See the videos here and here.

You might find, as I did, even more appreciation and insight into these presentations with some background on JWT. Before confining myself into a cross-country flight to San Francisco last month, I picked up the June 2006 issue of Fast Company featuring Rosemarie Ryan and Ty Montague of JWT.

The main article, “Rehab: An Advertising Love Story” was a thorough look at how the two of them took one of the oldest and largest ad agencies, J. Walter Thompson, and reinvented it as JWT. It is an excellent piece on the inner workings of an established agency during their calculated and chaotic rebranding effort. I definitely enjoyed it and highly recommend the story as well as the entire Fast Company magazine.

Videos courtesy of AdLand.
Fast Company courtesy of some random, no-name newsstand in the airport.

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