Passion and Discipline - A LazyTown lesson in branding
May 29th, 2007
In his blog, Own Your Brand, Mike Wagner presents a concise and inspiring case study of the creator and athletic superhero of LazyTown, Magnús Scheving. If you’re not familiar with the inhabitants of LazyTown and Sportacus, the somersaulting defender of health and exercise, it is definitely worth a look.
From a design and business perspective, this is an engaging read on how your passions can inspire a brand and how your continuing dedication to and focus on those passions can lead to your success.
At a personal level, it’s another motivating “kick in the pants” to get out there and do what’s right for you. As Mike so elloquently put it:
Get in tune with what is relevant and useful in your corner of the world. Wake up your creativity. Summon your courage. Find your brand fit!
Enjoy.
2 Comments | 1,078 Views | Business, Branding
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2 Comments Add your own
1. Mike Wagner
May 30th, 2007 at 9:46 am
Very encouraging to have you pick up on my post about LazyTown.
I am drawn to stories like this not because I think “others” need the “kick in the pants” but because I need the kick in the pants.
Then I figure, if it motivates me, maybe it will do the same for others?
Thanks for enlarging the conversation here at spectorbrain.
Keep creating…it freaks people out,
Mike
2. spectorbrain
May 30th, 2007 at 5:29 pm
Agreed. We all have great ideas and plans, but it’s that occasional blast of motivation that keeps us moving towards them.
Thanks for the comment.
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