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Passion and Discipline - A LazyTown lesson in branding

May 29th, 2007

Superior branding and a super cool mustache In his blog, Own Your Brand, Mike Wagner presents a concise and inspiring case study of the creator and athletic superhero of LazyTown, Magnús Scheving. If you’re not familiar with the inhabitants of LazyTown and Sportacus, the somersaulting defender of health and exercise, it is definitely worth a look.

From a design and business perspective, this is an engaging read on how your passions can inspire a brand and how your continuing dedication to and focus on those passions can lead to your success.

At a personal level, it’s another motivating “kick in the pants” to get out there and do what’s right for you. As Mike so elloquently put it:

Get in tune with what is relevant and useful in your corner of the world. Wake up your creativity. Summon your courage. Find your brand fit!

Enjoy.

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About Spectorbrain

Spectorbrain is a stimulating discussion of web & interactive design experiences, techniques, critiques and ramblings with a bit of humor thrown in the mix.

In his other life, Jason Spector is an experienced web and interactive designer who quotes old Tex Avery and Chuck Jones cartoons just a little too much.